Bachelor of Entrepreneurship

A progressive business course for the next wave of entrepreneurs

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Course Overview

Bachelor of Entrepreneurship

Develop the entrepreneurial mindset, knowledge & skills necessary for professional work in innovative business contexts.

Apply Design Thinking to solve problems and commercialise solutions through entrepreneurial ventures or within existing organisations including the public sector.

Study Options:
Full Time Face-to-face
Start Date:
February, May, & August
Course Duration:
2 Years (Fast-tracked Summer Semester)
Location:
Brisbane Campus
CRICOS Course code:
095817F [TEQSA CRS1400474]
Course Fees:
$2250 per subject (24 Subjects)
FEE-HELP:
Yes
Accredited by:
TEQSA

Course Overview

Bachelor of Entrepreneurship

Develop the entrepreneurial mindset, knowledge & skills necessary for professional work in innovative business contexts.

Apply Design Thinking to solve problems and commercialise solutions through entrepreneurial ventures or within existing organisations including the public sector.

Study Options:
Full Time Face-to-face
Start Date:
February, May, & August
Course Duration:
2 Years (Fast-tracked Summer Semester)
Entry Requirements:
CLICK HERE
Location:
Brisbane Campus
CRICOS Course code:
095817F
Course Fees:
$3000 per subject (24 Subjects)
FEE-HELP:
No
Accredited by:
TEQSA

Our courses are built with unique perspective

Download the brochure

The Bachelor of Entrepreneurship is available in more detail inside our brochure.  Download a copy now to view at your leisure, anywhere anytime!

Download the Brochure

Meet members of our Entrepreneurial faculty

Russo are partnered
with Little Tokyo Two

Little Tokyo Two is one of the largest and most dynamic communities of entrepreneurs, innovators and creators in South East Queensland.

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Facilitator of extracurricular activities and offline support of entrepreneur students.
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Access to the LT2 community and programs toward the end of the degree.
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Real-world experience via access to a co-working space + mentors.

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Course Structure & Subject Descriptors

Trimester 1: Foundations of Business

Start with the Foundations of Business and set yourself up with essential Business Acumen skills, including communication, marketing and management.

This subject is an introduction to the skills required for successful learning in an academic environment at the tertiary level, and for effective communication in a business environment.

This subject provides an introduction to various types of professional communication, and helps students to develop essential skills for being able to effectively communicate in business environments and lays the foundations for working effectively in teams.

This subject provides students with a broad overview of the management functions within an organisation, with a focus on planning, organising, leading and controlling. Critical thinking and problem-solving is introduced.

This subject provides students with a conceptual base for understanding the role of the marketing function in modern organisations. It explores the major components of the marketing mix including customer segmentation, products, pricing, placement, advertising, selling, and digital marketing, with an emphasis on demonstrating how marketing contributes to creating value for customers, and eventually increasing value for the company.

Trimester 2: Foundations of Business

Complete the Foundations of Business subjects with an understanding of the cornerstones of Business Acumen including Accounting and Business Law.

This subject is designed to provide students with a basic understanding of accounting issues both in Australia, and internationally. It covers accounting standards and concepts, elements of financial statements, recognition criteria, alternative methods of valuation and reporting, and disclosure of the financial performance of companies. Specific attention is devoted to the process involved in recording economic events in accounting records, preparing primary financial statements that summarise a firm’s economic transactions, and interpreting information included in these statements for decision making.

This subject provides basic statistical methods that are widely used in modern business applications, and develops ideas for making decisions based on data. The aim is to equip students with essential knowledge and skills to interpret & forecast real-world data in a business context.

This subject introduces basic economic concepts and theories. The topics covered in this course are split between microeconomics, focusing on decision making of individual customers and firms (e.g. customers’ decisions on consumption, and firms’ decisions on production) and macroeconomics, which addresses economic issues at aggregate level (e.g. international trading, interest rates, taxes and government spending). The course lays the foundations for rational economical reasoning and develops skills of economic analysis.

This subject provides students with an introduction to the Australian legal system, and the legal rules regulating commercial activities in Australia. A substantial amount of the subject is dedicated to explaining the law of contract, relevant to most commercial exchanges of goods and services.

Trimester 3: Creativity & Entrepreneurial Mindset

Equip yourself in the founding principles of Entrepreneurship, including Design Thinking and the notion of Mindset.

Unlock your creativity and apply the famed Design Thinking process to deliver business value and sustainable growth.

Develop an entrepreneurial mindset as you discover the concepts and principles that underline the entrepreneurial process in startups, corporations (intrapreneurship) and the public sector.

Understand the foundations underpinning innovation in organisations and how it applies to the entrepreneurial process. Apply the tools and frameworks used by new ventures and established firms to explore and exploit new ideas coming from the critical & creative thinking process.

Summer Semester: Leadership, Teams & Culture

Discover how to build Innovation, Teams & Culture through Strategic Leadership in Action.

“Diverse teams expand leadership abilities, and yield better results.”
Explore how diversity in teams creates a culture of innovation and high performance. Successfully manage risk by having the right balance of hard and soft skills, and the network and leadership style to influence decisions and effect change.

Explore, compare and contrast the different leadership styles of successful new ventures and unicorn companies. Identify & develop your own unique leadership style.

Trimester 1: New Ventures & Business Models

Dive into Customer Discovery as you build out a thorough understanding of sustainable Business Models

Apply a range of entrepreneurial processes and evaluation techniques in order to optimise product-market fit for your Capstone Project Subject - New Venture Formation.

Develop a Business Model Canvas (BMC) to generate a sustainable value proposition. Undertake Active Field Research to adapt and pivot the product/service if required.

Navigate the stages of an entrepreneurial venture as it applies to traditional and new project management techniques such as Lean, SCRUM, and Agile.

Social enterprises apply business solutions to solve social problems. Learn the art of Social Entrepreneurship as you create shared value for both the individual and the society at large.

Trimester 2: Customer Acquisition

Learn the art of evangelising your customers and building powerful data sets to provide the ultimate customer experience.

Develop the ability to navigate the social media world of brand & reputation management in early stage ventures, through mobilising customer advocates in both good and bad times. Develop strategies to create and maintain customer brand “tribes”.

Become a customer-centric leader through the utilisation of predictive modelling, machine learning, and data mining as you improve the customer experience, and make predictions about future consumer trends.

Work collaboratively and creatively in teams, as you deliver a validated Prototype, culminating in a pitch to key Industry/Field Experts.

In this Capstone Project you will apply Field Research, Prototyping, and Validation Techniques in order to simulate a successful startup or a pivot for a new venture.

Trimester 3: Commercialisation & Growth

Understand how to commercialise products & services and manage people operations in order to achieve sustainable growth strategies.

Navigate the stages of bringing a new product to life as you articulate the key concepts and issues that result in a successful commercialisation process.

Develop the knowledge required to seek appropriate legal advice and select Intellectual Property types to incorporate into new ventures, as you journey along the entrepreneurial process of commercialising your product/service.

Explore the alignment of people, culture, leadership, and enterprise practices to achieve scalability. Navigate the various challenges in scaling startups, including: ‘Equity Splits’ to ‘Founding Team Dynamics', and from ‘Hiring Talent’ to the ‘Sequencing of Hires’.

Work collaboratively and creatively in teams, as you deliver a validated Prototype, culminating in a pitch to key Industry/Field Experts.

In this Capstone Project you will apply Field Research, Prototyping, and Validation Techniques in order to simulate a successful startup or a pivot for a new venture.

Summer Semester: Venture Finance

Navigate the process of raising money as you gain a thorough understanding of the various sources of funding for new ventures and innovations in existing organisations.

Understand the various sources of funding for entrepreneurs, and the financial management strategies used to develop and grow new ventures. Report on the most critical elements of the business as you learn how to pitch to relevant decision makers of source of funds.

Navigate the process of raising money from these so called institutional investors. Understand how VCs make money, the funding process itself, term sheets and due diligence, and the dynamics between the size of the fund and the cheques that the fund writes.

Work collaboratively and creatively in teams, as you deliver a validated Prototype, culminating in a pitch to key Industry/Field Experts.

In this Capstone Project you will apply Field Research, Prototyping, and Validation Techniques in order to simulate a successful startup or a pivot for a new venture.

The next steps

If you're ready to make the best business decision of yor life,  and to learn a course delivered by industry entrepreneurs, for entrepreneurs, then fill in our enquiry form now, and we'll help you along this journey!

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Or talk to our admissions team